Danh mục

Quản lý Thương hiệu - Carlsberg | Brand Manager - Carlsberg

Location: Ho Chi Minh City, Vietnam

Responsibilities:

  • Drive the delivering of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
  • Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam
  • Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
  • Lead the developing and executing integrated 360 degrees marketing campaigns using most relevant and modern touch points
  • Engages sales and channel marketing teams to ensure delivery of efficient brand building
  • Identify and work out relevant consumer and shopper insights
  • Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels

Requirements:

  • 5 years’ experience in brand management
  • Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
  • A thorough understanding of marketing and business functions at FMCG sectoc
  • Demonstrated strength in marketing competencies with particular strength in Brand Planning,  Brand Strategy, Communication and Media Management 
  • Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
  • Strong analytical, decision making, influence, communication & presentation skills

Interested?

For further information about the role.  Apply today at: https://forms.office.com/e/sq7HVgVKyd