Location: Ho Chi Minh City

Role overview

The role focus on developing leading-edge marketing strategies for our brands to deliver our commercial and brand objectives; being responsible for budget management, marketing mix overseeing with ATL media (especially Digital), BTL promotional activity and PR, commercial programs;

Responsibilities:

• Drive the delivery of business and marketing objectives of our brands (market share, volume, net sales, gross margin, operating profit, brand equity);
• Develop long-term vision and strategy translated into commercial plans;
• Own the creation of the execution plan, annual and 3-year Brand Plan;
• Lead the developing and executing integrated 360-degree marketing campaigns using most relevant and modern touch points;
• Provide marketing leadership on innovation projects;
• Engage sales and channel marketing teams to ensure delivery of efficient brand building;
• Identify and work out relevant consumer and shopper insights;
• Provide leadership to the brands portfolio composition;
• Run effectively Advertising & Consumers promotions for our brands both in On and Off-trade channels.

Requirements:

• Bachelor’s Degree in Economics, Business, Marketing Communication, PR or a relevant field;
• 8+ years marketing experience is required
• Successful experience in brand management including the creation of movies (TVC and digital) and development and execution of media (with focus on Digital) strategy, innovation and creative ideation process;
• Thorough understanding of marketing and business functions at FMCG / Beverage sector;
• Demonstrated strength in marketing competencies with particular in Brand Planning, Brand Strategy, Communication and Media Management;
• Strong analytical, decision making, influence, communication & presentation skill;
• Achievement-driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints;
• Able to inspire, motivate and lead multidisciplinary project teams to achieve outstanding results;
• Experience in people management and development, leading the team to the successful market executions.
• Agile, Growth mindset, willing to try new things and fail forward;
• Strong ethics and high integrity who is able to demonstrate Company Values.

What you can expect 

We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus based on performance
• Annual health check-up and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role. Apply today via email to [email protected]