Position / Title/ Name:
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Brand Manager (01)
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Department:
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Marketing
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Work place
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Ho Chi Minh City, Vietnam
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Reporting line:
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Senior Brand Manager
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Job responsibilities:
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- Drive the delivery of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
- Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam (focus on North)
- Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
- Lead the development and execution of integrated 360 degrees marketing campaigns using the most relevant and modern touchpoints
- Engages sales and channel marketing teams to ensure delivery of efficient brand building
- Identify and work out relevant consumer and shopper insights
- Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels
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Personal qualifications / competencies:
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- 3+ years of working experience in Branding
- Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
- A thorough understanding of marketing and business functions in the FMCG sector
- Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
- Ability to adapt to change and to operate effectively in time-constrained and multiple priorities situation
- Strong analytical, decision making, influence, communication & presentation skill
- Achievement driven personality with the ability to work in conditions that include multiple priorities, extended work schedules and specific time constraints
- Able to inspire, motivate and lead project teams to achieve outstanding results
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Educational / minimum requirements:
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Education and Experience:
Bachelor’s Degree in business, marketing, etc.
Language skills:
Fluent in English
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HOW TO APPLY
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Send your resume to [email protected]
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