Danh mục

Quản lý thương hiệu | Brand manager

Position / Title/ Name:

Brand Manager (01)



Work place

Ha Noi, Vietnam

Reporting line:

Senior Brand Manager


Job responsibilities:

  • Drive the delivery of business and marketing objectives of a certain brand (market share, volume, net sales, gross margin, operating profit, brand equity)
  • Develop long-term positioning, brand strategy and commercial plan for certain brands in Vietnam (focus on North)
  • Own the creation of the Launch/Relaunch plan, Annual plan and 3-year Brand Plan
  • Lead the development and execution of integrated 360 degrees marketing campaigns using the most relevant and modern touchpoints
  • Engages sales and channel marketing teams to ensure delivery of efficient brand building
  • Identify and work out relevant consumer and shopper insights
  • Run effectively Advertising & Consumers promotions for International brands both in On and Off-trade channels


Personal qualifications / competencies:

  • 3+ years of working experience in Branding
  • Successful experience in brand management including the creation of TVC copy and development and execution of media (incl Digital) strategy, innovation and creative ideation process
  • A thorough understanding of marketing and business functions in the FMCG sector
  • Demonstrated strength in marketing competencies with particular strength in Brand Planning, Brand Strategy, Communication and Media Management
  • Ability to adapt to change and to operate effectively in time-constrained and multiple priorities situation
  • Strong analytical, decision making, influence, communication & presentation skill
  • Achievement driven personality with the ability to work in conditions that include multiple priorities, extended work schedules and specific time constraints
  • Able to inspire, motivate and lead project teams to achieve outstanding results

 Educational / minimum requirements:

 Education and Experience:

Bachelor’s Degree in business, marketing, etc.

Language skills:

Fluent in English 


Send your resume to [email protected]