Sub-Channel:

• Nightlife (Bar/Club/Louge/Pub/Karaoke/...)
• Local Hotel/Wedding Palace/Cocktail Bar

Role overview

Lead MONT sub-channel to set and execute the standard for brand image at point of sales and support the expansion of quality distribution by driving the fit-for-purpose outlet activation to increase Rate of Sales

What you’ll be doing 

• Provide line of sight strategic channel development for the Modern On Trade team from planning through customer/ consumer insights to execution in trade
• Support MONT customers, by driving rate of sales in outlet with right activity support in line with distribution expansion.
• Assist MONT sales team in developing a win-win contract solution for MONT customers with the relevant activation support
• Work closely with brand team & sales team to execute Sales and Marketing plan and translate to trade marketing activity for cohesive through the line plan in MONT sub - channel
• Develop and review the Channel Guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of VM/FIT team
• Deployment activity to customer and tracking performance with frequency report
• Manage Asset, POSM generic & POSM tailor made to drive premium brand image at the point of sales

What we’re looking for

Personal qualifications/competencies:

• Enthusiastic and overcome spirit with solid business analytical skills
• Ability to work under strict timelines and able to multi tasks, managing different accounts needs in a timely manner.
• Ability to work independently, self-starter
• Goal-oriented, organized team player - able to manage different stakeholders (internal and external customers)
• Able to interpret insights from sales data/ market knowledge/ observation and translate into concrete actionable plan to win in on trade
• Excellent interpersonal relationship skills
• Strong set of insights and analytical skills

Educational/minimum requirements:

Education and Experience:

• Bachelor’s degree in marketing, business administration, sales or relevant field
• Minimum 2-4 years’ experience in on trade environment, with some experience in the channel marketing role

Language skills:

• Ability to converse in both English and Vietnamese

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus up to 4 months based on performance
• Annual health check-ups and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role.  Apply today via email to [email protected]