Working Location: HCM

Role overview 

• The Sub premium, Premium, Super Premium beer segments are developing rapidly in Vietnam and expected to represent more than 40% of the total beer category by 2021
• Modern trade in key cities is also growing at a much faster rate than the total beer market with >15% growth in 2018
• Ensure Carlsberg Vietnam is well positioned to capture this growth, we require a dedicated Modern On-Trade channel sales head to develop a Modern On-Trade team and build it to the next level
• The position will be responsible for supporting existing business, driving new business, and developing a successful specialist sales team

 What you’ll be doing 

• Manage, motivate, guide and develop Modern On-Trade sales team
• Build long term working relationships with key account buyers and key distributors in focus cities
• Develop excellent customer support processes across the different customer channels
• Monitor customers’ performance (distribution, shipments, pricing, visibility and promotional plans)
• Ensure that the agreed-upon sales volume and profit goals are achieved while exercising cost control
• Identify critical, high payoff strategies and prioritize efforts in alignment with Company goals
• Lead the team and support efforts with our premium hotels, restaurants, bars and international chain outlets
• Grow premium portfolio in existing customer base and win premium market share
• Drive expansion of Carlsberg Vietnam’s draught business within the Modern On-Trade channel

What we’re looking for

• Education: A Bachelor’s degree in a business-related field highly preferred

• Language: A good command of English; ability to speak Vietnamese is a strong asset

• Years & Type of Experience:  At least 7 years’ experience in sales / channel marketing in food & beverage sector

• Travel Requirements: Regularly travel throughout the country, between key cities such as Hanoi, Hue, Danang and Ho Chi Minh.  

What you can expect 

 We’re asking for a lot, but you’ll be well-rewarded with:

• Competitive salary & attractive annual bonus up to 4 months based on performance
• Annual health check-up and premium healthcare
• Contract directly with Carlsberg, 100% salary of probation
• Career development by training & coaching program

Interested?

For further information about the role.  Apply today via email to [email protected]