Over the past week, relentless downpours have paralyzed life across Central Vietnam. In Hue and Da Nang, entire neighborhoods were submerged, thousands of families displaced, and critical infrastructure heavily damaged. According to the National Centre for Hydro-Meteorological Forecasting, floodwaters on the Huong River in Hue and the Vu Gia–Thu Bon River system in Da Nang have surged beyond alert Level 3, with the Thu Bon River in Da Nang already surpassing its historic 1964 records. At Bach Ma (Hue), daily rainfall reached a staggering 1,739 mm – Vietnam’s highest ever recorded and nearly matching the world’s single-day rainfall record set in 1966.

In response, Carlsberg Vietnam – whose brands, people, and heritage have been woven into Vietnam’s growth story for over 30 years – acted swiftly to provide meaningful support. The company contributed VND 1 billion to Hue and VND 500 million to Da Nang to help local families rebuild and recover from the floods.

These funds were transferred directly to the Vietnam Fatherland Front Committees in both cities to provide emergency relief, repair damaged homes, and support livelihood restoration for the most affected households.

“At Carlsberg Vietnam, our purpose goes far beyond what we brew; it lies in the communities we serve and the values we uphold,” said Andrew Khan, Managing Director of Carlsberg Vietnam. “For us, compassion and responsibility have always guided the way we operate. When our communities face hardship, it’s only right that we stand beside them and offer support.”

“We hope this contribution brings comfort, encouragement to affected families and can create meaningful change.” he added. “Together, we can help rebuild not just homes, but hope – staying true to our purpose of brewing for a better today and tomorrow.”

Local authorities expressed appreciation for Carlsberg Vietnam’s timely and meaningful support during one of the region’s most challenging moments. Representatives from the Hue People’s Committee and the Da Nang Fatherland Front Committee commended the company’s ongoing care for the community, emphasizing that the contribution provides both practical assistance and emotional encouragement for thousands of affected families.

A Lasting Commitment to Community and Social Responsibility

For more than three decades, Carlsberg Vietnam has stood alongside Vietnamese communities – not only as a brewer, but as a trusted and responsible partner. That commitment continues to inspire the company’s long-term community programs, which aim to create tangible and lasting impact across the country.

The “Fresh Water for Beloved Central” initiative, now in its seventh year, continues to bring clean water to thousands of households across the Central provinces improving living conditions for nearly 40,000 people and strengthening local resilience to climate challenges. In parallel, the annual “Tet is Full, Tet is Love” program, running since 2014, has reached more than 75,000 beneficiaries and continues to bring warmth, connection, and festive care to underprivileged families every Lunar New Year.

“We are deeply grateful for the trust and support of the communities we serve,” said Andrew Khan. “As we continue our journey in Vietnam, we remain committed to contributing positively – brewing not only quality products, but also care, connection, and shared progress for a brighter tomorrow.”