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Quản lý Trade Marketing | Trade Marketing Associate Manager

Position / Title/ Name:

Trade Marketing Associate Manager


Sales – Modern Trade


HCM city

Reporting line:

Head of Trade MKT


Main purpose of the position:


Lead a sustain channel to set and execute the standard for brand image at point of sales and support the expansion of quality distribution by driving the fit for purpose outlet activation to increase Rate of Sales

Job responsibilities:

  • Provide line of sight strategic channel development for the sales team from planning through customer/ consumer insights to execution in trade
  • Support customers, by driving rate of sales in outlet with right activity support in line with distribution expansion.
  • Assist sales team in developing a win-win contract solution for customers with the relevant activation support
  • Work closely with brand team & sales team to support Sales and Marketing plan and translate to trade marketing activity for cohesive through the line plan in a sustain channel

·        Develop and review the Channel Guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of VM/FIT team

  • Deployment activity to customer and tracking performance with frequency report
  • Manage Asset, POSM generic & POSM tailor made to drive premium brand image at the point of sales


Personal qualifications / competencies:

  • Enthusiastic and overcome spirit with solid business analytical skills
  • Ability to work under strict timelines and able to multi tasks, managing different accounts needs in a timely manner.
  • Ability to work independently, self starter
  • Goal-oriented, organized team player - able to manage different stakeholders (internal and external customers)
  • Able to interpret insights from sales data/ market knowledge/ observation and translate into concrete actionable plan to win in on trade

·        Excellent interpersonal relationship skills

·        Strong set of insights and analytical skills




Educational / minimum requirements:


Education and Experience:

·        Bachelor’s degree in marketing, business administration, sales or relevant field

·        Minimum 2-4 years’ experience in on trade environment, with some experience in On Trade channel role

Language skills:


  • Ability to converse in both English and Vietnamese